NEW YORK — Valentina Sampaio has become the first openly transgender model hired by Victoria’s Secret nearly a year after a top company official was pressured to apologize for implying trans women are off brand.
Sampaio, a Brazilian, has been posting from behind the scenes of a VS Pink campaign to the delight of celebrities who include Laverne Cox.
View this post on Instagram
Life is amazing… Love more and hate less, hate is useless, just do not waste time with it!💖✨ _ _ A vida é incrível… Ame mais e odeie menos, o ódio é inútil. Não perca tempo!💖✨ #lovemore #blessed #groundbreaking #unitedindiversity #peaceandlove #respect #life #transcender #weareone 🌈
Cox who is also transgender, posted on one of Sampaio’s photos: “Wow finally!”
Last November, marketing officer Ed Razek of parent L Brands Inc., said in a Vogue interview that the annual Victoria’s Secret angels TV special would never include “transsexuals” because “the show is a fantasy.” He apologized after outrage ensued.
Sampaio was not hired for the show, and the company is rethinking having one at all after ratings sagged last time around.