PR network links multinationals to ASEAN market

Makati City, Philippines.

The Southeast Asian network of the Public Relations Organization International Worldwide (PROI Worldwide) is offering global companies collective communications expertise to build brand awareness, enhance credibility and drive business growth anywhere in the region.

“The challenge for global companies in the ASEAN region is that each country speaks with its own unique flavor, and reaching each market needs a nuanced approach,” said Doy Roque, head of PROI Worldwide’s partner agency in the Philippines.

“This partnership gives global companies access to the collective expertise of the top agencies across all markets to communicate on a regional scale, delivering real business value,” Roque said.

The partnership or PROI ASEAN is embracing its diversity and taking an integrated approach to connect the region by leveraging each member agency’s unique skill set and on-the-ground local knowledge, according to Roque.

Leading PR agencies within PROI ASEAN include Echo Myanmar Communications of Myanmar, Huntington Communications of Singapore, Imogen of Indonesia, M2.0 Communications of the Philippines, Midas Communication of Thailand and Vietnam, and Priority Communications of Malaysia. All are top notch reputable agencies in their respective countries, with an average of 15 years in the industry serving a variety of sectors, such as automotive, property, technology, tourism, and retail.

“The PROI ASEAN network comes at an opportune time for us to take our service offerings to the next level, working on the strengths of our partners,” said Lena Soh, Vice-Chair of PROI Asia Pacific.

PROI ASEAN’s extensive suite of services includes crisis and issues management, reputation management, stakeholder management, social media management, corporate communications, community relations, consumer campaigns, event management, and experiential marketing. With a total of 250 communications experts, the partnership has helped carry wide-reaching, meaningful campaigns across the region’s diverse markets for clients such as PayPal, Shopee, Takeda, Tetra Pak, and Tourism Tasmania.

Combined, the network has won numerous accolades from local and international awards associations including Mumbrella Awards, PRWeek Awards, SABRE Awards, and Stevie Awards.