Ramon Valeraâ€™s legacy lives on in his notable works that celebrate the Filipina. The Philippinesâ€™ first National Artist for fashion design, his creations and significant contributions to the modernization of the Filipino national dress will be mounted in a special setting at this yearâ€™s FilipinaZ Fair called â€śValera Unearthed.â€ť
National Artist for fashion design Ramon Valera, his creations and significant contributions to the modernization of the Filipino national dress will be mounted in a special setting at this yearâ€™s FilipinaZ Fair.
Presented by Zonta Club of Makati and Environs, together with Security Bank, this fashion vignette will feature some of Valeraâ€™s finest creations, as well as pieces belonging to some of the members of the club and their friends that have never been publicly showcased.
A celebration of womanhood, â€śValera Unearthedâ€ť aims to give life and pay tribute to the Filipina as a fashion icon then and now, which is reflected in the late designerâ€™s creations.
Designed to be an immersive experience, the vignette will recreate Valeraâ€™s workspace â€”revealing stories, beautiful creations and the creative processes.
At a time when everything was done painstakingly by hand, Valeraâ€™s elegant and timeless creations were fueled by passion. His creations show intricacy and showcase the exceptional craftsmanship that went into each of his beautifully handmade Filipiniana dresses.
â€śValera Unearthedâ€ť will also serve as a platform to unveil new designs as the late designerâ€™s family unveils a few pieces to pay homage to Valeraâ€™s legacy of craftsmanship and artistry.
Take this opportunity to discover up close Valeraâ€™s contributions to the fashion, design and arts industries that merited him the National Artist medal, the highest accolade given to a Filipino whose vision, artistry and craftsmanship continue to transcend time.
The creations will be on display at FilipinaZ from 9 to 11 November at 8 Rockwell. Security Bank MasterCard credit card holders can enjoy installment deals at zero percent interest.